Current Issue : July-September Volume : 2023 Issue Number : 3 Articles : 5 Articles
With the rapid development of modern technology and information technology, society has entered into a new social network era, which also makes the new social network marketing mode gradually replace the original traditional marketing mode, and has even become a social way of the masses at this stage. Therefore, in order to enhance the competitiveness and competitive advantage of enterprises in this diversified market competition environment, it is necessary to deeply explore the marketing characteristics, marketing strategies and marketing models in the social network era to provide a key boost to the sustainable development of enterprises. Therefore, the article analyzes the factors influencing consumer behavior under social networks and proposes marketing strategies for enterprises based on the influencing factors....
The purpose of this study is to investigate the effect of source credibility cues (attractiveness, trustworthiness, expertise, and homophily) on the online buying intention of millennials who are using Instagram. Another goal of this study is to measure the effect of para-social interaction (PSIs) on consumer buying intention and also to evaluate its moderating role in the relationship between source credibility cues (SCC) and consumer buying intention. Data were collected through a survey of respondents who bought products/services after watching Instagram advertisements made by social media influencers (SMIs). The findings show that source credibility cues and para-social interactions with social media influencers have a strong effect on the buying intentions of millennials when they shop online. The results also indicated that PSI moderates the relationship between source credibility cues and consumer buying intentions. This research is helpful for SMIs who would like to come up with better plans for making and sharing content. Managers who want to reach millennials should also work with SMIs that share information in a consistent, reliable, and honest way. This will give them a competitive edge for their brands....
In 2014 the renowned Arundhati Roy (2014) described capitalism as a zombie economy. Eight years later economists and stock market traders railed about the American Federal Reserve’s delay in raising interest rates to stave off “the worst inflation in 100 years”. The present article confronts these assertions by suggesting that inflation, may be an endemic and uncontrollable phenomenon, wreaking havoc upon a nation due to exogenous causes. This hypothesis is supported by our demonstration that inflation from the period 1991-2017 occurred before breaking out of control in 2022 and before the Covid19 pandemic and Ukraine war. We pursue this hypothesis by quadratically regressing the American Consumer Price Index on the prices of three foods, shelter, and gold, returning an R2 = 0.999, showing that the prices of these five commodities account for all inflation. Our method and findings generalize beyond inflation and commodities to all social and data-science variates....
E-procurement is a technological system that was introduced for the purpose of increasing efficiency in procurement. Following emergent of this new technology people within the organization (users) had some expectations regarding performance improvement in procurement as compared to the old manual procurement system. In this view, this study aimed at examining users’ perception on the effect of e-procurement practice on customer satisfaction in public procurement. The study adopted explanatory sequential mixed method involving both quantitative and qualitative data that were collected in two different phases. The population of study included user staff working in five selected procuring entities whereby questionnaires were used to collect quantitative data from respondents who were approached by using simple random sampling technique. Also, interview guide was used to collect qualitative data from Heads of Departments whereby the obtained data were analyzed by using content analysis. In order to determine user’s satisfaction on procurement service delivery, data were analyzed in two steps: first, the mean difference between perception and expectation of customers was computed (P-E). The obtained value was divided by total number of items to get index score for each service quality dimension. Then, the index score was divided by the five service quality dimensions to get the overall index score. Second, Binary Logistics Regression Model was applied to estimate the effect of independent variable (Tangibility, Responsiveness, Reliability, Empathy and Assurance) on dependent variable (customer satisfaction). The study concluded that there is a significant relationship between use of e-procurement and increase in customer satisfaction in procurement. Therefore, it is recommended that chief executive officers in public organizations should take e-procurement as a solution to improve service delivery to their customers....
The current research endeavors to investigate and contrast consumer usability preferences in the context of electronic commerce (e-commerce) and mobile commerce (m-commerce) using the theoretical framework of the theory of planned behavior (TPB). In order to distinguish the variations in usability preferences between e-commerce and m-commerce, a survey consisting of 37 items was administered to a sample of 213 young Chinese respondents. The survey is aimed at gathering information pertaining to the usability aspects of these two online shopping platforms. The findings of this research indicate that consumer preferences for mcommerce and e-commerce are contingent on the specific context of online shopping. The results suggest that individuals tend to prefer one medium over the other based on the specific situation or task at hand. This information is valuable for professionals in the fields of marketing, branding, and distribution as it can inform the development of effective strategies for optimizing online presence and revenue. Specifically, knowledge of consumer preferences can assist in the creation of appropriate communication, branding, and distribution strategies tailored to the specific contexts in which consumers are likely to engage in e-commerce and m-commerce....
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